Generate professional Local Business Schema markup instantly with our free schema markup generation tool. Boost your local SEO rankings, appear in Google Maps, capture "near me" searches, and drive more foot traffic to your brick-and-mortar business. Perfect for restaurants, retail stores, service providers, and any business with a physical location.
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Local Business Schema markup is a specialized type of structured data designed specifically for businesses with physical locations that serve local customers. As a critical component of schema markup generation for local SEO, this structured data provides search engines like Google with precise information about your business location, contact details, operating hours, service areas, and much more. Local Business schema is essentially your digital business card to search engines, helping them understand who you are, where you're located, and how customers can reach you.
When you implement Local Business schema through proper schema markup generation, you're giving Google explicit signals that dramatically improve your local search visibility. This structured data is the foundation of appearing in Google Maps results, the local pack (those three businesses that appear at the top of local searches), "near me" queries, and voice search results. For brick-and-mortar businesses, Local Business schema isn't optional – it's absolutely essential for competing in local search in 2025.
The Local Business schema type is actually a specific subtype of Organization schema, but with properties tailored for location-based businesses. It includes critical local SEO elements like geo-coordinates, service radius, accepted payment methods, business categories, price range indicators, and opening hours. Our free Local Business schema markup generation tool simplifies the entire process, allowing you to create valid, comprehensive structured data without any coding knowledge. Whether you run a restaurant, retail store, medical practice, salon, or any service-based business with a physical location, implementing Local Business schema is your ticket to dominating local search results.
Discover how Local Business schema markup generation transforms your local SEO performance
Local Business schema is absolutely essential for appearing in Google Maps results and the coveted local 3-pack – those three business listings that appear at the very top of local search results. Using professional schema markup generation, businesses with comprehensive Local Business schema see significantly higher rankings in map results, more prominent display of business information, and increased clicks from local searchers. The local pack generates enormous traffic and foot traffic conversions, making schema implementation crucial for local visibility.
"Near me" searches have exploded in 2025, with over 60% of local searches including location-based qualifiers. Local Business schema directly feeds voice assistants and AI search platforms with the structured data they need to recommend your business for queries like "coffee shops near me" or "best plumber nearby." Through effective schema markup generation, your business becomes discoverable to mobile searchers actively looking for services in your immediate area, capturing high-intent customers at the perfect moment.
Local Business schema enables rich snippets that display your star ratings, review counts, and aggregate scores directly in search results. These visual trust signals significantly boost click-through rates – studies show businesses with visible star ratings earn 35-50% more clicks than competitors without ratings displayed. Our schema markup generation tool helps you properly structure review data so Google can confidently display your ratings, giving you a massive competitive advantage in local search results.
Proper Local Business schema markup generation allows you to display business hours directly in search results and Google Maps. This critical information helps customers know when you're open before they travel to your location or attempt to call. Google can even show dynamic "Open Now" or "Closed" labels based on your structured opening hours data, significantly improving user experience and reducing wasted calls or visits during closed hours, which builds customer trust and satisfaction.
When you implement Local Business schema with complete contact information through our schema markup generation tool, Google displays interactive features like click-to-call buttons and "Get Directions" links directly in search results and Maps. Mobile searchers can instantly call your business or navigate to your location with a single tap, dramatically reducing friction in the customer journey. These one-click actions convert searchers into customers faster, increasing your foot traffic and phone inquiries.
Advanced Local Business schema allows you to define specific service areas if you operate a service-area business (like plumbers, electricians, or delivery services), or properly structure multiple location data if you have several branches. This precision targeting through schema markup generation ensures you appear in searches for all neighborhoods, cities, or regions you serve, not just your primary business address. Multi-location businesses can create individual schema markup for each location, maximizing visibility across all markets.
Step-by-step guide to implementing Local Business schema markup generation on your website
Use our free Local Business schema markup generation tool above to create your structured data. Start by filling in all required fields marked with asterisks (*): your business name, phone number, and complete address including street, city, state, postal code, and country. These fields are mandatory for valid Local Business schema. Then enhance your schema by adding optional but valuable information like your website URL, business hours, price range, and business image. The more complete your schema, the better your local SEO results. Accurate, comprehensive data gives search engines confidence in displaying your business prominently in local results.
Once you've filled in all your business information, click the "Generate Schema" button to create your JSON-LD structured data. The tool validates your inputs and generates properly formatted Local Business schema that complies with Schema.org standards and Google's guidelines. Review the generated code in the preview panel on the right to ensure all your information appears correctly. Click "Copy to Clipboard" to instantly copy the code, ready for implementation. Alternatively, use "Download JSON" to save the schema as a file for your records or to share with your web developer or SEO team.
Implement your Local Business schema by pasting the generated code into the <head> section of your website's HTML, wrapped in a <script type="application/ld+json"> tag. For single-location businesses, add the schema to every page of your website, typically by inserting it into your global header template. This site-wide presence reinforces your business identity across your entire domain. For multi-location businesses, create separate Local Business schema for each location and add location-specific schema to the corresponding location pages. Most CMS platforms like WordPress, Shopify, Wix, and Squarespace offer custom code sections or schema plugins that make implementation straightforward without touching core template files.
After adding Local Business schema to your website, validation is crucial to ensure Google can properly read and utilize your structured data. Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your schema by entering your page URL. The tool analyzes your structured data and shows exactly what rich results you're eligible for, along with any errors or warnings that need fixing. Also set up Google Search Console and navigate to the "Enhancements" section to monitor your Local Business schema over time. Search Console tracks how many pages include valid schema, alerts you to any issues Google discovers during crawling, and shows performance metrics for your structured data.
While Local Business schema lives on your website, your Google Business Profile (formerly Google My Business) is equally important for local SEO success. Ensure the information in your Local Business schema exactly matches what's in your Google Business Profile – inconsistent business names, addresses, or phone numbers confuse search engines and harm rankings. The combination of properly implemented Local Business schema markup generation on your website plus a fully optimized, verified Google Business Profile creates a powerful local SEO foundation. Update both whenever business details change to maintain synchronization and maximize local visibility.
Local Business schema requires ongoing maintenance to remain effective. Monitor your local search rankings using tools like Google Search Console, Google Analytics, and third-party local SEO tracking tools. Watch for increases in impressions, clicks, and map views after implementing schema. Update your Local Business schema markup generation immediately whenever business details change: new phone number, address change, updated hours, seasonal schedule adjustments, or temporary closures. Outdated schema actively harms your local SEO by providing incorrect information to potential customers. Set quarterly calendar reminders to audit your schema even if you think nothing has changed, ensuring long-term accuracy and effectiveness.
Choose from our comprehensive collection of schema markup generation tools tailored for different content types. Each schema type is designed to maximize your visibility in search results and provide search engines with precise information about your content.
Organization schema markup generation helps establish your brand identity in search results. This schema type includes your company name, logo, contact information, social media profiles, and corporate structure. Perfect for building brand authority and appearing in knowledge panels. Essential for every business website to establish credibility and trust with both search engines and users.
Generate Organization Schema →Local business schema markup generation is critical for brick-and-mortar stores and service-area businesses. Include your business hours, location coordinates, service areas, payment methods, and customer reviews. This schema type directly impacts local SEO rankings and helps you appear in Google Maps, local pack results, and "near me" searches. Boost foot traffic and local visibility.
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Generate Article Schema →FAQ schema markup generation creates expandable question-and-answer sections directly in search results. This schema type is incredibly valuable for increasing your search result real estate, capturing featured snippets, and answering user queries before they even visit your site. FAQ schema is particularly effective for customer support pages, product information, and service explanations. Dominate more SERP space.
Generate FAQ Schema →How-to schema markup generation transforms instructional content into step-by-step visual guides in search results. Perfect for tutorials, DIY guides, recipes, and educational content. Search engines can display your how-to content with images, time requirements, cost estimates, and detailed steps. This schema type significantly improves visibility for instructional queries and positions you as an authoritative resource.
Generate How-To Schema →Recipe schema markup generation is essential for food blogs and cooking websites. Display cooking times, calorie information, ingredient lists, ratings, and step-by-step instructions directly in search results. Recipe schema can help you appear in special recipe carousels, voice search results, and Google's recipe finder. Food bloggers see massive traffic increases with proper recipe schema implementation.
Generate Recipe Schema →Event schema markup generation ensures your events appear in Google's event search features, calendar integrations, and local event listings. Include event names, dates, times, locations, ticket prices, performers, and availability status. Perfect for concerts, conferences, workshops, webinars, and any time-specific happenings. Drive event registrations and ticket sales through enhanced search visibility.
Generate Event Schema →Person schema markup generation is crucial for personal branding, author profiles, and individual professionals. This schema type helps establish your expertise, authority, and trustworthiness (E-E-A-T) in Google's eyes. Include biographical information, social profiles, awards, affiliations, and professional accomplishments. Essential for thought leaders, authors, executives, and anyone building a personal brand online.
Generate Person Schema →Review schema markup generation displays star ratings and review information directly in search results, significantly boosting click-through rates. Include reviewer names, rating values, review dates, and detailed feedback. This schema type is powerful for building social proof and trust. Businesses with visible star ratings in search results see substantially higher engagement and conversion rates from organic search traffic.
Generate Review Schema →Video schema markup generation helps your video content appear in Google's video search, video carousels, and rich snippets with thumbnail previews. Include video titles, descriptions, upload dates, duration, and thumbnail URLs. With video content becoming increasingly important for SEO, proper video schema implementation ensures maximum visibility across search platforms and can drive significant traffic to your video content.
Generate Video Schema →Breadcrumb schema markup generation displays your site's navigation hierarchy directly in search results, replacing the standard URL with clickable breadcrumb trails. This improves user experience, increases internal link visibility, and helps search engines understand your site structure. Particularly valuable for e-commerce sites and content-heavy websites with complex navigation architectures.
Generate Breadcrumb Schema →Expert recommendations for implementing Local Business schema markup generation effectively
NAP consistency (Name, Address, Phone Number) is absolutely critical for local SEO success. The business information in your Local Business schema must exactly match what appears on your website, Google Business Profile, social media profiles, online directories, and citations across the web. Even minor variations – "Street" vs "St.", different phone number formats, or alternate business name spellings – can confuse search engines and significantly harm your local rankings. When using our schema markup generation tool, copy information exactly as it appears in your Google Business Profile. Consider this schema your authoritative source of truth – once you define your NAP in schema, ensure all other online mentions match this exact format for maximum local SEO power.
Comprehensive opening hours data is one of the most valuable elements of Local Business schema for improving customer experience and reducing friction. Include regular business hours for each day of the week, special hours for holidays, and note seasonal schedule variations if applicable. Use the proper Schema.org format: "Mo-Fr 09:00-17:00" for weekday hours or "Mo,We,Fr 10:00-18:00" for non-consecutive days. More detailed hours information helps Google display accurate "Open Now" or "Closed" badges in search results, prevents customer frustration from showing up during closed hours, and improves your chances of appearing in time-sensitive local searches. Our schema markup generation tool supports flexible opening hours formatting for any business schedule.
While not required by our basic generator, adding geographic coordinates (latitude and longitude) to your Local Business schema provides the most precise location data possible to search engines. Geo-coordinates eliminate any ambiguity about your exact location, which is particularly valuable for businesses in rural areas, complexes with multiple businesses, or locations that might be hard to find. You can easily find your coordinates using Google Maps: right-click your business location and select the coordinates to copy them. Adding geo-coordinates through advanced Local Business schema markup generation improves accuracy in map results, helps customers navigate directly to your door, and can provide an edge in hyper-local search queries where proximity matters most.
Local Business schema supports hundreds of specific business type subtypes beyond generic "LocalBusiness." Using the most specific type applicable to your business provides additional context to search engines and can improve relevance for category-specific searches. For example, instead of generic LocalBusiness, use Restaurant, MedicalClinic, AutoRepair, LegalService, or any of the hundreds of specialized types defined by Schema.org. Research the complete list at schema.org/LocalBusiness to find your exact business category. More specific typing through proper schema markup generation helps Google understand exactly what you offer, match you with relevant search queries, and potentially qualify you for industry-specific rich results and features.
For single-location businesses, best practice is implementing your Local Business schema site-wide rather than only on your homepage or contact page. Add the schema to your global header template so it appears on every page of your website. This consistent presence across your entire domain strengthens the association between your brand and your location in Google's understanding. Site-wide schema reinforces your local authority, helps Google confidently display your business information, and ensures any page can benefit from local search visibility. The lightweight nature of JSON-LD schema means there's zero performance penalty for including it on all pages, only benefits for your local SEO through comprehensive schema markup generation implementation.
Multi-location businesses require a different approach to Local Business schema markup generation. Create unique, complete Local Business schema for each physical location with that location's specific name, address, phone number, and hours. Implement location-specific schema on the corresponding location landing pages (e.g., /locations/new-york, /locations/los-angeles). Avoid generic schema with placeholder information or combining all locations into one schema object – Google requires separate, accurate schema for each location. For brands with many locations, consider implementing Organization schema site-wide to establish your brand identity, then adding location-specific Local Business schema on individual location pages. This multi-layered approach maximizes visibility for both your brand and all your locations.
One of the most powerful enhancements to Local Business schema is including aggregate rating data from customer reviews. If you have reviews (from Google, Yelp, or your own website), you can add AggregateRating properties to your Local Business schema showing your average star rating and total review count. This structured review data can trigger star rating rich snippets in search results – those eye-catching yellow stars that dramatically increase click-through rates. However, be cautious: only include genuine, verifiable review aggregates, never fake or inflated ratings. Google actively penalizes misleading review schema. If you have legitimate reviews, incorporating them into your schema markup generation strategy provides a significant competitive advantage in local search visibility and trust-building.
Common questions about implementing Local Business schema markup generation
Local Business schema is actually a specific subtype of Organization schema, designed for businesses with physical locations that serve local customers. While Organization schema is appropriate for any company or entity, Local Business schema includes additional properties critical for local SEO: detailed address information, geographic coordinates, opening hours, service areas, and location-specific contact details. If your business has a physical storefront, office, or location that customers visit, you should always use Local Business schema instead of generic Organization schema. Through proper schema markup generation, Local Business schema dramatically improves your visibility in Google Maps, local pack results, and "near me" searches – benefits that Organization schema alone cannot provide.
Yes, absolutely! Google Business Profile and Local Business schema work together synergistically – they're complementary, not redundant. Your Google Business Profile is your listing in Google's business directory, while Local Business schema is structured data on your actual website that helps Google understand and verify your business information. Having both creates powerful reinforcement: Google sees consistent business information from two authoritative sources (your Google Business Profile and your website's schema), which significantly boosts confidence and rankings. Think of Google Business Profile as your external presence and Local Business schema markup generation as your internal signal. Businesses that optimize both see substantially better local SEO performance than those relying on only one.
For businesses with multiple locations, create completely separate Local Business schema for each physical location with that location's unique information – specific address, phone number, hours, and other location-specific details. Never use generic or placeholder information trying to represent all locations in one schema. The best implementation strategy is creating individual location landing pages (like /locations/new-york, /locations/chicago) and adding that location's specific Local Business schema to the corresponding page. Additionally, you can implement organization-level schema site-wide to establish your brand, then layer location-specific Local Business schema on individual location pages. This approach through proper schema markup generation maximizes visibility for both your overall brand and each individual location in local search results.
Service-area businesses (like plumbers, electricians, house cleaners, mobile services) should still use Local Business schema, but with some modifications. Include your business's physical address but also add "areaServed" properties to specify the geographic areas you serve. You can define service areas by city names, postal codes, states, or geographic coordinates and radius. For businesses that don't want their physical address publicly visible, Google allows hiding the street address while still defining service areas. The key is using our schema markup generation tool to create schema that clarifies: "We're based here, but we serve these areas." This helps you appear in local searches for all communities you serve, not just where you're physically located, maximizing your local SEO reach.
Business hours in Local Business schema should follow the Schema.org OpeningHoursSpecification format. For consistent hours across multiple days, use format like "Mo-Fr 09:00-17:00" (Monday through Friday, 9 AM to 5 PM). For non-consecutive days, list them separately: "Mo,We,Fr 10:00-18:00" (Monday, Wednesday, Friday). Use 24-hour time format and separate different schedules with semicolons if needed. For example, a business open mornings and evenings might use "Mo-Fr 06:00-10:00,17:00-21:00". Include separate entries for each day if hours vary daily. Most importantly, ensure hours in your schema exactly match what appears on your Google Business Profile and website for consistency. Accurate opening hours through proper schema markup generation prevents customer frustration and improves local search visibility.
Yes, you can and should include aggregate review data in your Local Business schema if you have legitimate customer reviews. Add "aggregateRating" properties with your average rating value (typically 1-5 scale) and total review count. This structured review data can trigger star rating rich snippets in search results, significantly boosting click-through rates. However, critical warning: only include genuine, verifiable review aggregates from real customers. Never use fake reviews, inflated ratings, or misleading data – Google actively monitors review schema and penalizes violations with manual actions and schema removal. Only aggregate reviews that exist publicly on your website, Google Business Profile, or recognized review platforms. When done ethically through proper schema markup generation, review schema provides powerful social proof and competitive advantage in local search.
After implementing Local Business schema, most businesses begin seeing improvements within 2-4 weeks, though the timeline varies based on several factors. Google needs to recrawl your pages, process your structured data, verify information against other sources like your Google Business Profile, and then start incorporating the schema into rankings. Higher-authority domains with frequent crawling might see results within days, while newer websites could take 6-8 weeks. You can accelerate the process by submitting your updated pages through Google Search Console's URL Inspection tool and requesting reindexing. Monitor progress using Search Console's Enhancements reports to see when Google recognizes your Local Business schema. Remember that schema markup generation is one component of local SEO – combine it with a fully optimized Google Business Profile, consistent NAP citations, quality local content, and positive reviews for maximum impact.
Explore complementary schema markup generation options to enhance your local SEO
Establish your brand identity site-wide with Organization schema. Perfect for multi-location businesses to complement location-specific Local Business schema.
Generate Organization Schema →Showcase customer reviews and ratings with Review schema. Display star ratings in search results to build trust and increase clicks.
Generate Review Schema →Answer common customer questions with FAQ schema. Expand your search result presence and capture more local search queries.
Generate FAQ Schema →Generate professional Local Business schema markup now with our free schema markup generation tool and start attracting more local customers today!
Generate Local Business Schema ⚡